Scrolling through the photos I had taken at the 2023 Southwick National I realized I conveniently lined up the KTM banners perfectly with Tom Vialle on the day of his first 250 National win in America. I decided that would be the perfect shot to create a KTM win ad with. I used physical prints to layout the main design and worked in Photoshop to add in the final touches such as text and layering.

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Alpinestars X Jett Lawrence Ad-Concept

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Ryan Fletcher-Bike Design & Photoshoot